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Meet the Broker: David Brill

|  by Chief Marketer Staff

Today we meet David Brill, vice president of list brokerage and management at Listdata. Brill entered the list business 21 years ago straight out of the University at Buffalo, NY.

Fruit for Thought

|  by Chief Marketer Staff

Before we even spoke with Cathy Fultineer, executive vice president, sales and marketing for Harry & David, we knew the answer to our first question. She had to reschedule the interview twice, because the holidays are definitely the busiest time of year for the Medford, OR-based food and gift marketer.

Cups of Cheer

|  by Chief Marketer Staff

Sure, as usual, this year Starbucks changed its coffee cup color to red to signal the start of the holiday season. But it went beyond cups this year with ItsRedAgain.com and the accompanying Cheer Pass campaign, an effort to spread holiday good will to customers and encourage them to pass it on. Brad Stevens, vice…

A Trip to Santa’s Village

|  by Chief Marketer Staff

Sure, you know what Santa Claus does in December. But did you ever wonder where he goes in the off-season? You can always find him at Santa's Village, a Jefferson, NH Christmas-themed amusement park.

Dance: 10; Looks: 3

The innovative minds at Canada Post, the Canadian mail system, had a good idea: Take a dozen popular catalogers and feature their wares in a single mailer, which would be sent to homes across the Great White North in time for the holidays.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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