The Spamhaus Project made international headlines recently because of an ongoing legal dustup with Chicago-based direct marketer e360 Insight. As a result, the spotlight is once again on the self-appointed — some say vigilante — anti-spam cops that run blacklists.
A mini-test: What do you know about these people? Angel McCray Burton Daly Cary Salter Cecilia Baez Cesar Bower Daisy Bowers Delmer Goddard Ebony Childress
I've frequently said to people
THE WAY A CATALOG REACTS TO CUSTOMERS CAN AFFECT ITS whole business. That said, it's a wonder more catalogers don't dedicate far more money to stellar communications.
Maven's Maxims: If you don't have a goal, you can't reach it. If you don't have a target, you can't hit it. This Emcor ad is a good example. First of all, it has a jumble of elements which don't invite walking through it easily from beginning to end.
One thing the Republicans can't blame their November losses on is a lack of names. There are nearly 600 lists of Republicans, or lists used by Republicans
AS THE OLD SAYING GOES: If you'eve taken an intellectually bankrupt position in a debate but want to stack it in your favor, change the definitions of
The people ServiceMagic serves are busy folks: carpenters, contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement
Direct marketing is cyclical. In boom times DMers attempt to change their fortunes through prospecting; in slower periods they focus on nurturing existing
Omnicom Group Inc. has acquired a majority stake in interactive marketing and design agency 180 Amsterdam.
