(Direct) If there's one consistent aspect of direct mail strategy you can count on, it's this: Everything changes. As consumer and donor tastes shift — and they do, regularly — the tactics used to communicate with them should too.
J. C. Penney Co. Inc. posted sales of $1.91 billion for November, up slightly from $1.86 billion in the prior-year period.
After running small business and online operations for Hewlett-Packard and AOL, Dave Deasy wanted to make his own run at being an entrepreneur. He's the
THE PERSON WHO HELPS YOU send out your next e-mail campaign may be a kid, but he's part of a young and growing industry and quite possibly has more job
Santa Claus' load would be lightened considerably if he ditched the toy-making elves and chose his gifts from Neiman Marcus' Christmas Book.
IN A MASSIVE BLOW TO EFFORTS to have Utah's do-not-e-mail law overturned, the U.S. Department of Justice weighed in with court papers supporting the state's
A FEDERAL JUDGE IN Illinois recently denied anti-spam blacklisting group The Spamhaus Project's motions to dismiss an $11.7 million default judgment against
SURE, THERE'S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it's a new technology. Others, a social movement. Still
DURING THE PAST TWO years, data aggregators, credit card processors and consumer-facing firms have lost, compromised or sold to no-goodniks roughly 98
IF THERE'S ONE CONSISTENT aspect of direct mail strategy you can count on, it's this: Everything changes. As consumer and donor tastes shift
