Channel | Direct Marketing | Print

Short Cuts

|  by Chief Marketer Staff

360JMG, a Washington, DC direct mail and public relations firm, has launched its alternative energy/clean tech practice

Loyalty Program Awards Buying, Fidelity

|  by Chief Marketer Staff

Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life's basic necessities. So thinks one West Coast entrepreneur who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term -- provided they stay married.

How to Fail at Direct Mail

|  by Chief Marketer Staff

Direct mail can provide so much benefit to small businesses that I'm surprised how many continue to misuse the medium. Too often, mail is sent out with no offer, no inspection of the message, and no real attempt to sell or get a prospect to buy.

Tips and Teasers

|  by Chief Marketer Staff

A new survey shows that while fewer small business owners will reward their staff this holiday season with bonuses, more will give time off.

Mind Your Messages: In Online Media, Content is Still King

|  by Chief Marketer Staff

A new blog is created every single second of every single day. That's a whole lot of content. But many blogs are abandoned by their creators almost immediately, totally defeating their purpose. Many blogs are of no value at all. E-mail, a medium that once held so much potential, is best served as a customer…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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