Channel | Direct Marketing | Print

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Julianna Rae is All About You "There's never been a better time to be you," according to the front and back covers of the Julianna Rae catalog. The company sells high-end lingerie and sleepwear, including undergarments, nightgowns, bathrobes and ...

Short Cuts

|  by Chief Marketer Staff

American Airlines Federal Credit Union has retained Direct Marketing Network as its agency of record to manage all its direct marketing programs.

Wal-Mart Dodges Draft and Re-Opens Ad Review

|  by Chief Marketer Staff

In a jaw-dropping reversal of an equally astounding win, Draft FCB, the Chicago-based integrated ad agency owned by InterPublic Group and headed by direct marketing veteran Howard Draft, was bounced from the Wal-Mart marketing account, even as the company was gearing up for the job with as many as 100 new hires.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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