Of American consumers who have done research and decided to purchase via the Internet, 64% would consider purchasing a comparable brand if they received a direct response offer of a 15% discount for the comparable brand, the survey continued.
A federal court has shut down a company that allegedly processed payments and provided fulfillment services for telemarketers engaged in advanced-fee credit card schemes, the Federal Trade Commission announced Thursday.
Canadian online sales are expected to reach $8.3 billion this year, a 25% gain over last year and next year, that number will reach 26.3%, according to EMarketer.
Openfirst, a direct mail services company, has named Don Terkel vice president of manufacturing.
Today we meet Teri Bobbitt, vice president of brokerage services at Direct Partner Solutions Inc., a direct marketing agency in Alpharetta, GA. Previously, Bobbitt worked for Paradigm Direct Marketing and Response Media Products Inc.
Even with President Bush's signing of the Postal Accountability and Enhancement Act, many issues remain about how well the U.S. Postal Service will be able to operate.
Publicis Groupe will acquire Digitas Inc. for $1.3 billion.
R.R. Donnelley & Sons Co, will acquire Perry Judd's Holdings Inc., a catalog and magazine printer, for $176 million.
The co-owners and seven office managers of telemarketing firm Gecko Communications Inc. have been sentenced to federal prison for defrauding 83,000 consumers of $15.7 million in a fraudulent credit-card scheme, law enforcement officials announced earlier this week.
Doctors Foster and Smith is using DRTV to prospect for people who need that stuff. The Rhinelander, WI-based pet-supply cataloger has a revamped slate of 30- and 60-second spots set to roll out in January.
