Channel | Direct Marketing | Print

Despite an ever-growing Web and retail presence, print catalogs remain an essential part of Harry & David's marketing mix.

NEW LISTS GlobalSpec More than 1.5 million individuals registered to use GlobalSpec's search services are identified on the Engineering, Technical and

These are the new leads. These are the Glengarry leads. And to you, they're gold. And you don't get them. Because to give them to you is just throwing

Remember how it was in college? You were too busy partying in the dorm or frat house to fight your way through Dante's

Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it's not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.

Last month, The New York Times ran a list of 2006's top ideas, one of which had interesting direct marketing ramifications: television commercials that hide special offers by making them viewable only through freeze-frame technology. The “top idea” here was marketers' attempts to dissuade consumers from using digital video recorders, such as TiVo, to fast-forward…

Upscale health food chain Wild Oats is using dynamic content in its national e-mail newsletter to boost attendance at events in local stores, and the program reportedly is working like gangbusters.

Grizzard Performance Group posed this question in a recent survey: You're planning on purchasing a large item, like a TV. After much research, you decide

For all the millions spent on television advertisements last holiday season, comparatively low-tech channels proved most effective in persuading shoppers to patronize specific retailers.

She was born between 1946 and 1964, and her purchases probably have ranged from Hula-Hoops to minivans. She's the baby boomer woman, and for many marketers