Channel | Direct Marketing | Print

Software for Websites has just released FormXP 2007, software that allows site builders and administrators to design and build their own custom forms.

Eighty-five percent of women between the ages of 25 and 44 read "snail mail" direct marketing pieces, while 53% of women in the same age bracket who have access to e-mail read e-mail marketing messages, according to new data from the Verttis Communications Customer Focus 2007 survey.

Two-thirds of all marketers plan to add staff during the first quarter of 2007, a figure that held steady with fourth-quarter 2006's level, according to the latest employment survey by Bernhart Associates Executive Search, LLC.

Twilite Moon

The U.S. Postal Service says it is on track to achieve the goals laid out in its Strategic Transformation Plan 2006-2010.

Direct marketers will make online activities a big priority in 2007, according to a survey by Chicago-based marketing software maker Alterian.

Toward the end of 2006, , the New York Times ran a list of the year

Restoration Hardware Inc. posted net revenue of $173.2 million for the nine weeks ended Dec. 30, a 22% gain over $142 million during the prior year.

By 2009, the U.S. Postal Service expects to have in place one technology that can continuously track mail and give feedback to customers, USPS officials told its Board of Governors this week.

(Promo) Here's a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.