Channel | Direct Marketing | Print

The photo accompanying AAA Targets Teens (January) is not of Mary Wyatt but of Sue Burns, AAASNE's director of marketing membership.

For the first time in two years, SK&A Information Services will send out postcards as part of its marketing mix, this time to launch a medical research service.

There's an unlikely figure roaming the beaches of Oahu. He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stench

In January the U.S. Postal Service toned down some of its proposed new mail rules. Here are some highlights. A relaxed flexibility test for automated

When a column in a consumer newspaper is headlined Beware the menace of junk mail, you know you're in for a regular ignoramus-o-rama.

One thing we've never been able to figure out is when and how politicians started using direct mail. Some sources say it was during the 1960s, when large donor and voter lists became available.

How do you get an entire newspaper chain to improve its targeting? It's not easy when you own 90 papers, ranging from small weeklies to big-town dailies.

Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother's wellness. And so when BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize search traffic, it took a leaf from that baby book and did some testing of its own.

To offer insight into the cumulative effect of online exposures, analytics and marketing agency Avenue A/Razorfish issued the research white paper

Every now and then, digital technology produces unexpected results for old-fashioned direct mail. Take Superior Printing Inks, which achieved more than