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Write Away

|  by Chief Marketer Staff

If you're at a loss for words next time you sit down to write a sales letter, you might want to take a look at

The Buck Starts Here

|  by Chief Marketer Staff

Jerry Bernhart, president of Bernhart Associates Executive Search, recently gave us his thoughts on DM compensation in today's hiring market. It's true

A Guide to Giving

|  by Chief Marketer Staff

Way back in 1997, it was hard for a small nonprofit with a limited budget to get attention. The Internet wasn't the fundraising powerhouse it is today,

DRTV Gets Some Respect

|  by Chief Marketer Staff

When David Savage graduated from college in the early 1990s and landed his first job at a PR firm working with clients like Guthy-Renker and Anthony Robbins

Letters to the Editor

|  by Chief Marketer Staff

DRAFTFCB: A GUIDING LIGHT Chicago Sun-Times columnist Lewis Lazare's doom-and-gloom appraisal of the Draft-FCB merger as one of the darkest moments in

CORRECTION

|  by Chief Marketer Staff

The photo accompanying AAA Targets Teens (January) is not of Mary Wyatt but of Sue Burns, AAASNE's director of marketing membership.

Listline

|  by Chief Marketer Staff

NEW LISTS Quality Control Professionals OneSource Information Services Inc. is offering Quality Control Professionals, a list with 14,032 names. Sources

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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