A Florida-based telemarketer will pay $1 million to settle Federal Trade Commission charges that it allegedly called people on the national do-not-call list through an automated dialing service and left pre-recorded messages, according to the FTC.
An early episode of "The Simpsons" featured Grandpa Abe Simpson and fellow nursing home denizen Jasper walking out of a movie theater, complaining about the film they'd just seen. Among their complaints: "The romantic subplot felt tacked on!" That pretty much sums up the allegedly Valentine's Day-themed edition of The Vermont Country Store's catalog. In…
(Multichannel Merchant) Myriad methods exist to turn data into actionable insight. Examples include statistics-based predictive models, homogeneous groupings (also known as clusters), cohort analyses such as lifetime value,
(Multichannel Merchant) Ask anyone at women's apparel cataloger/retailer Appleseed's to describe Kate, and they will tell you that Kate is a baby boomer, a mother — maybe even a grandmother — who is active in her community
Which marketing buzzword is getting more tired: “customer-centric” or “multichannel”? You can’t attend a conference on marketing or management these days without the speakers repeating these phrases ad nauseam.
Green Mountain Coffee Roasters Inc. posted net income of $2.4 million for the first quarter, a decrease from net income of $3 million in the prior-year period.
Neiman Marcus Inc. posted revenue of $275 million for January, a 13.3% gain over revenue of $2433 million last year.
This week, Meet the Broker features Fabiola Molina, a list broker and manager at Bulls Eye Marketing Inc. Molina specializes in the dietary supplement and health product categories.
As direct marketers vie for a more strategic position at the executive table, they have a mighty weapon: numbers. Deep inside marketing databases lie
Publishers and other marketers looking to get their customers' and prospects' attention might want to put on a show — a video Webcast, to be specific.
