GlobeDirect LLC, a direct mail and marketing firm owned by Globe Newspaper Co., has filed a complaint against six former employees. The complaint alleges the employees stole work histories, customer lists and internal documents, and have enticed GlobeDirect clients to work with Kirkwood Direct.
Travelzoo, an online travel enthusiasts' service company, generated fourth-quarter revenue of $17.7 million, up from $13.9 million a year ago. Net income jumped from $1.7 million to $4.3 million during the same period.
The Yankee Candle Company Inc. has completed its previously announced merger with Madison Dearborn Partners LLC, a private equity firm.
Global competition, commoditization, market fragmentation, and the Sarbanes Oxley Act have all converged to create an environment requiring companies to create better processes, address controls, and assess risk. In addition, zero-based budgeting has become the norm. This convergence marks a new age for marketing in the 21st century; The Age of Accountability.
Nielsen Co. and NetRatings Inc. have reached a merger agreement that's expected to become finalized in the second quarter.
Youth Entertainment Systems Inc. (YES) reported it generated $1.9 million in gross sales during January -- setting a new monthly record for this two-year-old direct response TV marketing firm.
Graduate students from 25 colleges and universities are expected to attend an intensive immersion seminar in direct marketing Feb. 8 to 10, conducted by the Direct Marketing Educational Foundation (DMEF).
Mercy Home has nestled a 116-page book within its most recent fundraising offer: Aside from the weight and heft of the package, there's no indication that "No One to Call Me Home: The Heartbreaking Stories of America's New Orphans" awaits recipients. The book carries a cut-out reply form with a $10/$25/$50/$100/other ask ladder. United States…
Brady Corp., a safety and identification products giant, has acquired Clement Communications Inc. a $12 million direct marketer of safety-related posters and newsletters.
Printable Technologies Inc., a developer of online printing systems, has acquired of certain assets of Prospect Smarter Inc., for an undisclosed sum.
