MIVA Cuts Staff to Help Bottom Line
Online ad network MIVA has announced a restructuring plan that will reduce its work force by 20% in the hope of regaining profitability.
Online ad network MIVA has announced a restructuring plan that will reduce its work force by 20% in the hope of regaining profitability.
Direct-broadcast satellite companies DirecTV and EchoStar Communications, owner of the Dish Network brand, have dropped a pair of dueling lawsuits over the use of their trademarks as search engine keywords.
Good show, Doritos and Chevy: Your consumer-generated Super Bowl spots proved the average American is no better or worse than the average agency at generating commercials that sell. Like the agencies, your commercials by and large ignored anything even approaching measurable sales, or collecting prospect information, or even giving viewers a chance to further interact…
Today we meet Dina Fanelli, a list broker who co-founded Trinity Direct 10 years ago. She does list brokerage mainly for Roman Catholic charities, animal welfare groups and libraries.
Select Comfort Corp. posted net income of $10.8 million for the fourth quarter, a 32% drop from net income of $15.8 million in the prior-year period.
An Iowa man who allegedly flooded the Internet with spam e-mail claiming he could steal passwords has reportedly pleaded guilty to violating the federal Can-Spam Act
Sharper Image Corp. posted sales of $29 million for January, a 29% decrease from $40.7 million in the prior year.
Magazine circulators are relying increasingly on hard offers and vouchers and self-mailers in their subscription-building mailings, said Paul Masse, vice president of account management at ParadyszMatera at the Direct Marketing Association's Circulation Day in New York Wednesday.
For the seventh year in a row, identity theft was the No. 1 consumer fraud complaint in 2006, the Federal Trade Commission announced yesterday.
Growth in both search volume and revenue per query contributed to a 46% year-over-year increase in Q4 2006 revenue for the media and advertising division at IAC/InterActive Corp., the parent of search engine Ask.com.