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Loose Cannon: Stranger in Paradise

|  by Chief Marketer Staff

There's an unlikely figure found along the beaches of Oahu: He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stink of mortals. His Bermuda shorts are black and have a satin stripe along the outside seams. He wears what is probably the only Hawaiian-style shirt with onyx studs in existence.…

Adware Firm Settles for $1.5M: FTC

|  by Chief Marketer Staff

Adware firm DirectRevenue LLC and four of its principals have agreed to settle charges that they used unfair and deceptive methods to download adware onto consumers' computers and then obstruct them from removing it, the Federal Trade Commission announced last week.

LookSmart Narrows Quarterly Loss

|  by Chief Marketer Staff

Online ad network and tech platform LookSmart reported a net earnings loss of under $14 million for 2006 on revenue of $48.8 million, an improvement from a loss of $17.8 million on $41.4 million revenue in fiscal 2005.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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