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Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

The Great American Hanger Co.'s most recent catalog incorporates both kindness and kitsch. On its cover, the company asked "May we hang that up for you?" while within its pages it references the "No more wire hangers!" line attributed to Joan Crawford. On a more serious note, the National Urban League sent out a #10…

Meet the Broker: Ed Bello

|  by Chief Marketer Staff

Today we meet Ed Bello, an ailment list specialist with Lighthouse List Co., Pompano Beach, FL. Bello provides list brokerage services for firms in the healthcare industry, such as Med-Care Pharmacy.

Experian to Pay $300,000 FTC Settlement

|  by Chief Marketer Staff

Consumerinfo.com, doing business as Experian Consumer Direct, will pay $300,000 to settle Federal Trade Commission charges that ads for its "free credit report" offer failed to disclose adequately that those who signed up would be automatically enrolled in a $79.95 credit- monitoring program.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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