Channel | Direct Marketing | Print

Want a limited picture of the Scottsdale, AZ tourism market? Examine the customer data from a single hotel or resort. Want a more rounded view? Combine

Anybody here remember a certain pseudo-inspirational poster of yesteryear? It read: They said it couldn't be done. So we didn't even try. I thought of

In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard mail (direct mail advertising) in fiscal 2006, nearly half the year's total mail volume.

The New England Direct Marketing Association

It may be bad form to revive the old us-vs.-them fight between direct marketers and brand advertisers. We're all one big, happy family these days, right? But DMers are getting a disproportionate share of the blame for the anti-marketing mania now going on.

Everyone from accountants to Web page designers to masseuses needs to know how to sell their services. This is what C.J. Hayden wants to help people do

Today we meet Tammy Penton, senior account executive at Lake Group Media Inc. Penton deals primarily with business-to-business lists. She also helps devise and execute mailing strategies for consumer campaigns.

Bob Stone, a self-described "depression kid" who co-founded one of the great direct marketing ad agencies and created a standard industry text, died on Monday at age 88. He had been in ill health for some time.

Interpublic posted net income of $69.1 million for the fourth quarter, compared to a net loss of $22.9 million in the prior-year period.

A proposal to allow Colorado residents to opt out of direct mail is going to be withdrawn, according to wire service reports.