Channel | Direct Marketing | Print

The goal of lead generation is simple: Get the greatest response from your marketing efforts by offering prospects the ability to contact you in any manner they choose.

East West Magazine will make its subscription-building direct mail debut at the end of this month, offering two free issues as an enticement for the annual

In mobile marketing, it's all about adding value. A Harris Interactive poll last fall found that 26% of users will accept ads on their cell phones if

No question Amazon.com. I know, it's a no-brainer, but they deserve the accolades. The site is well designed, easy to use, their product lines have expanded

If you're old enoughand that might be over age 25you remember when double postcards were king of the hill in subscription mailings. You might also remember

To the meek, managing content across multiple channels can be a daunting one might even say scary task. But Comcast wasn't afraid of marketing plans going

Mounting a successful integrated marketing effort is difficult enough. Throw in the additional hurdle of targeting a segment with a unique language and culture, and you've multiplied that challenge. Direct recently talked about creating multichannel campaigns for the Asian-American market with Saul Gitlin, executive vice president for strategic services and new business at New York…

Earlier this year, guerrilla marketing agency Interference Inc. placed small digital displays of cartoon characters throughout several jumpy, post-9/11

At last, a residence for the clueless nouveau riche. The name? Luxuria. The audience? Rubes who want to trumpet as garishly as possible that they have

Lots of things make mobile video campaigns tricky. Many current phones can't launch video clips automatically, and many wireless networks can't transmit