Channel | Direct Marketing | Print

American General Life Insurance Co., a subsidiary of American International Group has acquired term life insurance direct marketer Matrix Direct Inc. for an undisclosed sum.

Credit card and insurance acquisition mail volumes last year grew substantially over 2005 numbers, thanks largely to increased campaigns, according to Mintel Comperemedia.

Rapp Collins Worldwide has named Steve Bass director, global integration and development and Matthew Hafkin global chief financial officer.

The U.S. Postal Service has awarded Northrop Grumman Systems Corp. an $874 million contract to build machinery that will sort flats in the order in which they are delivered.

Angela Mitchell is now turning to a new stage of sorts online – the blogosphere – to promote Drama Goodies, a line of t-shirts, gifts and home goods created on CafePress.com.

Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it's becoming a necessity in e-mail.

My list of the ways Google is like my hometown of Chicago comes down to one item: They both have parking problems that are rooted in history and long overdue for a solution. And in both cases, conspiracy-minded observers see a plot to keep the revenue stream open.

f you're dialing into a call center from home, chances are you may be relaxing in pajamas and slippers. And chances are the reps you talk to may be in their PJs too.

NEW LISTS Whyville.net Numedeon Inc. offers a file of 1.9 million children ages 8 to 15 who registered at the educational Web site Whyville.net. Some

E-mail reputation isn't just a technical issue among big e-mail service providers. As an e-mailer, your standing reflects on your brand and affects your e-mail efforts. So it's important to maintain a topnotch stature.