Channel | Direct Marketing | Print

New Products and Services

|  by Chief Marketer Staff

Postal Optimizer: Uses "intelligent mail" technologies to help mailers save on postage costs at U.S. Postal Service bulk mail centers and sectional center facilities -- Direct Group, Pennington, NJ

Loose Cannon: Captive Audience, Captive Marketers

|  by Chief Marketer Staff

Earlier this year, guerrilla marketing agency Interference Inc. placed small digital displays of cartoon characters throughout several jumpy, post-9/11 American cities. In Boston, local officials were so alarmed that they closed down the city and called out the bomb squad. After an explanation from Turner Broadcasting (it was a promotion for "Aqua Teen Hunger Force,"…

DMA Double-Takes on Postal Rate Proposals

|  by Chief Marketer Staff

The Direct Marketing Association has back-pedaled on its earlier approval of postage rate increases suggested by the Postal Regulatory Commission last week and now expresses "disappointment" at portions of the recommendations.

The Brand Experience

|  by Chief Marketer Staff

(Multichannel Merchant) The American Institute of Graphic Design defines brand as “a person's perception of a product, service, or company.” That definition has nothing to do with a mission statement

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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