Channel | Direct Marketing | Print

Cornerstone Brands has named Roxane Al-Fayez chief executive officer. She will be responsible for overseeing its catalogs, which include Ballard Designs, Frontgate and Garnet Hill.

After a false start or two, chocolateofthemonth.com is preparing to get serious about marketing itself, starting with a new promotion with a local radio station, says Charles Wycoff, CEO of the Ellicott City, MD firm.

Over the past six years, Terri Seilheimer has built the Gift Basket Delivery Network into a $500,000 per year online operation catering primarily to female corporate clients.

Advertising is a numbers game. It always has been and it always will be. The real skill comes down to how you play your numbers. In traditional advertising, it comes down to your choice of media and how well the chosen medium reaches your prospects.

Microsoft Corp. and CompUSA have unveiled a referral program for small business customers. The new program directs small business sales referrals from CompUSA stores to Microsoft's small business specialist community.

Catalog and Internet sales growth outstripped same store increases for J. Crew Group Inc. during both its most recent fourth quarter and full year.

Tuffy Auto Service Centers has licensed a custom marketing toolkit created by cooperative direct mail firm Valpak.

The spirit of the auld sod arrives in buttercream with the St. Patrick's Day 2007 from Cheryl & Co. Whether buttercream frosted shamrock cut-out cookies arrive with a dessert plate, a lucky St. Patrick's Day hat, they'll go down a treat, with or without green beer.

Privately-held apparel retailer and catalog seller L.L. Bean revealed last week that its Web site outstripped its stores and catalog in sales revenue in 2006.

The Mailers Council has petitioned James Miller, chairman of the U.S. Postal Service Board of Governors, to postpone by at least 120 days the date when the new postage rates and rules take effect.