Channel | Direct Marketing | Print

Forget about those silly blinking Cartoon Network signs that caused so much hubbub in Boston. Marketing campaigns crying for our attention in public places

I don't understand it, Sex Pistols frontman Johnny Rotten said after record label EMI, outraged by the band's behavior, voided its contract. All we're

It sounds deceptively simple. To increase business-to-business leads and sales, all you have to do is make four rights: right people, right offer, right

Don't you hate it when you can't get to an important convention? Reed Exhibitions' new podcasting venture will bring the con to you year-round.

Last May the U.S. Postal Service filed a rate case that kicked off 10 months of hearings before the Postal Rate Commission and much speculation. Then,

At one time or another, most marketers need a vendor to handle some aspect of their creative work. But how does one find the right partner? What's the

When considering a new delivery vehicle for an insert marketing campaign, don't think one size fits all. Customizing the piece to suit a particular format

Zed Marketing Group president Jim Zuckermandel offers the following insert marketing do's and don'ts: Test, test, test. Just because a catalog list works

TJX Cos. Inc. said computer hackers stole credit card from at least 45.7 million credit and debit cards over an 18-month period beginning in Dec. 2002.