Channel | Direct Marketing | Print

NEW LISTS NASCAR/Racing Enthusiasts Network Race Attendees This is a list of 376,436 who attended NASCAR events. A typical fan is 42 years old with annual

The list compiling game isn't as easy as it used to be. Once upon a time, yellow pages and public records served as almost one-stop-shopping destinations

JUST ANOTHER SCAM Credit card companies rewarding loyalty? Hardly! It's all a big moneymaking scam for them (Curmudgeon-at-Large, February). The is actually

If the 2008 presidential candidates really want to reach voters, they'll focus their attention online. Sure, TV, radio and newspapers are still important.

The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward

Dollars-and-cents ROI isn't the only important metric for a data-driven company to consider when evaluating a loyalty program's success. Indeed, the true

Women's shoe seller Aerosoles is developing a cross-channel database that integrates customer information from catalog, Web and retail channels. We need

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I'm thinking of trimming the number of my credit cards down to six or seven. Silly, isn't it? Theoretically, nobody needs more than two credit cards one

Forget about those silly blinking Cartoon Network signs that caused so much hubbub in Boston. Marketing campaigns crying for our attention in public places