Channel | Direct Marketing | Print

If you want to use data to enhance product offerings, it's essential to know what you're working with. Consider the following practices: Cast a wide net

Another giant is gone. Bob Stone, a self-described depression kid who co-founded one of the great direct marketing ad agencies, died last month at 88.

Channel conflict can be a huge stumbling block on the way to B-to-B integrated marketing success. Here are some tactics that might work for you. Give

Ralph Penton is one of the angriest people I've ever interviewed. And if the story he tells is remotely true, he has every right to be as outraged as

Angela Mitchell always loved theater. She performed all sorts of roles over the years, learning firsthand about the anguish suffered not only by actors

For a venture that's built around time, Calendars.com doesn't have much of it. It's an extremely seasonal business, says Hilarie Pozesky, president and

Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles

From search and display ads to e-mail campaigns, print ads, direct response TV and even direct mail, direct marketers are driving prospects to the Web

WHAT Chicago Association of Direct Marketing MEMBERSHIP Some 1,300 individual members (including marketers from the client side), vendors, suppliers,

They're here. The new postal rates, debated for almost a year, are scheduled to hit May 14. And they're reasonable, unless you happen to be a catalog