Science News has mailed out two different efforts touting identical offers. A more conservative effort comes from The Paulist National Catholic Evangelization Association, which urges consumers to donate to a prison ministry program. X-treme Geek's 64-page spring catalog offers a variety of gadgets and novelty items that promote geek chic.
A gain in Q4 sales at Design Within Reach was not enough to bring 2006 into the black for the San Francisco-based furniture maker and multichannel seller.
As per my annual tradition, I offer the following column. I am presenting it again because -- just as the stories surrounding Passover and Easter are re-told every year -- so too does this one deserve a re-telling. Readers looking for Loose Cannon's usual breezy gloss on direct marketing may wish to skip this column.…
The word is out. The Postal Regulatory Commission has issued a schedule of recommended rates that could very well be the death knell for some of our industry's
It's easy to see what Canadian consumers got from a recent Bank of Nova Scotia sweepstakes. More than 90 who registered at a special Web site won free
What have you bought recently by direct response? I'm a true mail order junkie, and a very eclectic one. Recently I've bought wool trousers cuffed and
A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier's local outlet to
Maybe you're convinced that Web video is worth your company's marketing attention because YouTube drew more viewers than all the network TV Web sites
April may have been the cruelest month to T.S. Eliot, but for DMers especially those that send catalogs it's May this year. That's when catalogers will
It's impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden
