Channel | Direct Marketing | Print

Finding Out What Customers Will Believe

|  by Chief Marketer Staff

Buying from an average retail store makes selling look like a simple transaction. A person goes into your store presupposing they will buy something. If they see an item they like or need, if the price is right, they will buy it. Most have already decided to make a purchase and they let you know…

Tips and Teasers

|  by Chief Marketer Staff

Economic confidence among small business owners increased in March, driven in part by improved cash flow and rising confidence among consumer-focused merchants, according to the Discover small business watch. The telephone survey was conducted March 6-7.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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