Channel | Direct Marketing | Print

WPP has acquired a 49.9% stake in Clemmow Hornby Inge, parent company of Hall Moore CHI, a direct and digital marketing agency, according to wire service reports.

Blair Corp. reported a net loss of $5.1 million for the first quarter,compared to a net loss of $4.8 million last year.

Today we meet Bernie Ryan, president of Direct Effect Media Services Inc. Ryan started there as a direct mail copywriter, but as his job evolved he shifted into list brokerage.

Traffix Inc. has reported $18 million in net revenues generated from interactive media services for the first quarter ending Feb. 28, reflecting a $1 million increase compared to the first quarter of 2006.

Politicians are ever-so-quick to demonize direct mailers in an effort to win cheap political points. But last week, Brooklyn assemblyman William Colton hit on a novel tactic: He chided his constituents for treating an issue-based mailing as “junk mail.” The mailing was for a cause that Colton supports – he’s trying to rally opposition to…

The Kids Wish Network mailed a 4 1/2

A little-noticed bill passed by the Utah legislature in February will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents.

At its core, marketing should be in line with customer expectations and experiences, not external, interruptive, or irrelevant. (Irreverent, though, is okay.)

The Coalition of Catalog Mailers Thursday filed a motion with the Postal Regulatory Commission to delay implementation of the new standard mail flat rates.

Melissa Data, a direct mail services firm, has purchased Peoplesmith Software, a direct mail software firm, for an undisclosed sum.