Channel | Direct Marketing | Print

Loose Cannon: Do You Know What It Means To Miss New Orleans?

|  by Chief Marketer Staff

Stout heart, readers: There is some direct marketing commentary in the second half of today's column. I review a Web site that creates a rich online experience around a fairly mundane offering -- men's haircuts. Before we get to that, an update: I was down in New Orleans this past weekend, attempting to eat my…

Cutting Channel Conflict

|  by Chief Marketer Staff

(Direct) Channel conflict can be a huge stumbling block on the way to b-to-b integrated marketing success. Here are some tactics that might help you avoid conflicts:

Nine Tips for Using the Merge/Purge

|  by Chief Marketer Staff

(Multichannel Merchant) Contacting customers with a direct mail piece, such as a catalog, requires data processing. Data processing can be as simple as 1) deciding that you want to mail anyone who made a purchase from your company in 2006;

Wisconsin Cheeseman Sold to Investors

|  by Chief Marketer Staff

The Wisconsin Cheeseman catalog has been sold by the Cremer family to an eight-member group of investors led by a Milwaukee native with 26 years of experience in the food industry, according to the Wisconsin State Journal.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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