Channel | Direct Marketing | Print

Asked to list challenges, 44% said the top one this year is to quantify the value of their marketing investments. And 28% hope to improve ROI.

The automotive products category is the fastest growing in the catalog industry, according to the latest National Directory of Catalogs, published by Oxbridge Communications. Over the last five years the number of automotive catalogs has increased from 261 to 553, representing a 118% increase.

Appleseed's Topco Inc. has completed its acquisition of Blair Corp. and turned it into a subsidiary. Blair will continue to operate from its headquarters in Warren, PA.

Bass Pro

The Postal Regulatory Commission on Friday turned down a request by a catalog industry group to delay implementation of the new Standard Mail flat rates while it received more testimony.

Microsoft said online ad revenue during its just-ended third quarter was up 23% over the same period in 2006.

(Promo) CareerBuilder.com's unceremonious dumping of its long-time advertising agency Cramer-Krasselt in February for failing to place in the top 10 in USA Today's consumer poll of favorite Super Bowl commercials sent shockwaves throughout the industry.

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An anti-spam organization has filed what it claims is the first federal lawsuit aimed at e-mail address harvesters. It seeks damages of up to $1 billion.