What? An ad that tries too hard? But there’s no such thing. Or is there? Yes, there is. I have long been fascinated by this common mistake. We see it often in print advertising which tries so hard to stop and startle the reader that it fails to communicate. I’ve learned this is also a…
If David Hasselhoff downloads videos to his mobile, we know what's at the top of his playlist: Hammer & Coop. The short films promoting the 2007 Mini
There are lots of ways for communications to go astray. On the digital side these often involve drop-offs and gopher holes in the network supporting the
Some direct marketers who deal with a variety of craftspersons might grumble that they don't always get e-mail replies to questions quickly enough. OnlineAmishFurniture.com
Mailers are about to get socked with another postal increase. But this time the hit will depend on how accurate their lists are and how much they're willing to pay to get them that way.
I really enjoyed Ray Schultz's comments on the pervasiveness (or is it invasiveness) of corporate logos that dominate (or is it litter) sports arenas, bus windows, and streets (Direct Hit, March).
The National Association of Realtors claims more than 1.3 million members. To hear Lois K. Geller tell it, when she moved her direct marketing agency
Just because winter is over doesn't mean the marketing has stopped at luxury ski resort operator Intrawest. The firm stays in touch with skiers even during
Wine Spectator magazine is hoping a trio of new e-newsletters will broaden its reach online and draw new subscribers.
Thanks to a personalization system it began using late last year, Atlantic Broadband has been getting responses as high as 10% to its 500,000-piece monthly
