Channel | Direct Marketing | Print

When it comes to video ads on the Internet, advertisers have shown themselves willing to jump in with both feet, provided they can get answers to two

Working in a multichannel marketing environment means having to deal with a variety of vendors. So how can everyone involved be kept happy? We asked Jim Wheaton, co-founder and principal at Chicago-based strategic CRM firm Wheaton Group, for his thoughts.

Last month, The New York Times ran an article on questions posed to business school graduates by investment banking firm recruiters. The questions were

Online citizens around the world got together March 22 for a good cause and in the process gave an unsigned band a chance to race to the top of the iTunes

All right, kids, which is more insulting

For some consumer marketers, the customer well might seem bottomless. But for their B-to-B brethren

When Holly Pavlika was judging the annual Caples Awards a few years back, she made friends all over the world that she kept in touch with afterward, networking

Say you want to buy a new blender. You go out to your local big-box retailer and spot something you like, at a reasonable price. But you wonder: Could

Back in 2001, bookseller Borders Group opted to split its online presence. The company Web site let users check inventory and reserve books for pickup,

This summer ADS Direct Media is debuting La Buena Vida, a lifestyle magazine that will ride along with the agency's La Canasta de Valores co-op sampling program.