Channel | Direct Marketing | Print

TSW Seeks MHITD*

|  by Chief Marketer Staff

A few weeks ago, I interviewed podcasting gurus Dave Mansueto and Dave Chekan, co-founders of Liberated Syndication, recently acquired by Wizzard Software.

Pharma DMers Are Web-Shy

|  by Chief Marketer Staff

Pharmaceutical marketers may see the Web as part of their marketing health, but many are cautious about integrating newer online tools, according to a recent survey by Medical Broadcasting Co. and CBI Research.

Listline

|  by Chief Marketer Staff

Two new files of consumer electronics buyers are available from eCost.com Inc. Approximately 200,000 postal and 100,000 e-mail addresses are listed.

CORRECTION

|  by Chief Marketer Staff

The New England Direct Marketing Association (NEDMA) was incorrectly identified as NEMOA in a March Directions item.

E-mail’s Metrics Mess

|  by Chief Marketer Staff

E-mail marketers lack standard definitions of fundamental metrics. Worse still, most don't measure anything meaningful at all about their e-mail campaigns, according to two recent studies.

And the Winners Are

|  by Chief Marketer Staff

HELP WANTED Belgian agency wins Maxwell Sackheim Award for best DM campaign Human resource directors must have wondered why Cyriel Van Steenbergen was

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN