Channel | Direct Marketing | Print

ValueClick reported net income of $18.6 million for the first quarter, nearly doubling net income of $9.8 million last year.

(Multichannel Merchant) Not long ago, marketers though it sufficient to plan catalog mailings and e-mail campaigns in concert with one another, acknowledging that the e-efforts would support and bolster the printed and mailed catalog.

(Multichannel Merchant) Best-practices marketing database content provides a consolidated view of all customers and inquirers across all channels. The complete history of transactional detail must be captured.

(Multichannel Merchant) Often it's not talent that separates the good catalog designers and copywriters from the great ones; it's knowledge. Specifically, marketing knowledge.

Will mobile phone advertising be intrusive or a boon for the consumer? That debate, which has been building, is about to boil over

The Postal Regulatory Commission's decision to change two of its original rate increase recommendations has drawn angry reactions from mailer groups some of whom fear the USPS may be gearing up to file another rate case under the former system which it can do until the middle of 2008.

For the third time in as many years, a U.S. House committee has reported out a bill that would criminalize the spreading of spyware on users' computers.

Medco Health Solutions Inc. posted net income of $274.8 million for the first quarter, up 89.9% over $44.8 million in the prior year.

Dolphin Limited Partnership is once again urging shareholders to withhold their votes from infoUSA board members who are seeking re-election.

M & F Worldwide, a holding company, has acquired John H. Harland Co. for $1.7 billion. The transaction was a stock purchase, with each share valued at $52.75.