Guitar Center Inc., parent company of the Musician's Friend catalog, reported yesterday that first quarter direct response sales increased 18.4% to $116.4 million, due largely to its Feb. 9 acquisition of the DM business and assets of Woodwind & Basswind, including associated Web sites.
Valassis generated $361.3 million in first quarter revenue, a significant boost from the $247.6 million it realized a year ago. But $112.1 million of that came from its March 2 acquisition of shared-mail distributor Advo.
The Oregon Senate has passed legislation that would eliminate a split between its laws and the federal do-not-call list, according to the Associated Press. As a result, the state will begin enforcing the federal do-not-call list.
(Promo) This might come as a surprise, but young people, especially men, like to read grocery-store direct mail.
Last month, The New York Times ran an article on questions posed to business school graduates by investment banking firm recruiters. The questions were designed more to gauge applicants' reactions than test their knowledge. They ranged from the unknowable ("How many gas stations are in the United States?") to those requiring lateral thinking ("If you…
Zingerman
Today we meet Chris Mayka, director of list brokerage at Atlantic List Co. He switches back and forth every two weeks from working at home in Vermont to working at corporate headquarters in Arlington, VA.
(Direct) When it comes to video ads on the Internet, advertisers have shown themselves willing to jump in with both feet, provided they can get answers to two questions: How will they work, and what can they do?
IAC posted net income $102.1 million for the first quarter, a 2.7% decline from net income of $104.9 million in the prior year.
