Channel | Direct Marketing | Print

Meet the Broker: Guy Morra

|  by Chief Marketer Staff

Today we meet Guy Morra, who joined MeritDirect earlier this month as a vice president of list brokerage. Morra brought along brokerage client relationships with Advanta Corp., Globe Life and Accident Insurance Co., J. Walter Thompson Co. and HSBC.

Web Site Focuses on Single Custom Made Garment

|  by Chief Marketer Staff

Craig Cochrane knew he wanted to break into electronic retailing. Armed with an MBA from the University of Southern California and several years in network and digital television production, he just needed the right concept. That materialized in the spring of 2005, when he got together with fashion designer friend Joseph Walker and started BoutiqueOohLaLa.com,…

The Fine Art of Writing Persuasive E-Mail

|  by Chief Marketer Staff

E-mail has become the primary method of communication for many business owners. For some, e-mail is the "face" of the business to customers and prospective customers. A compelling, well-crafted e-mail will catch the reader's attention and drive sales.

Tips & Teasers

|  by Chief Marketer Staff

The U.S. Small Business Administration has launched a new free online training resource for budding entrepreneurs. The Small Business Primer is a self-paced assessment tool to help owners determine their business readiness, provide an overview of basic small business principles and introduce them to SBA counseling and training resources.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN