For many small business owners, holidays bring a flurry of business activity and increased sales. This is especially true for those who invest in marketing their business through special promotions and communications.
Fewer small business owners expect to take a summer vacation of at least a week this year -- but those who do plan a break aren't likely to feel guilty about it, according to an American Express small business survey.
After his keynote in Boston at ACCM on Tuesday, an audience member asked Leon Gorman, L.L. Bean's chairman and former president, what his late grandfather would have thought of the mega business his namesake company had become.
In a letter to DMA president/CEO John A Greco Jr., ACMA president Hamilton Davison took Greco to task for his comments last week suggesting that the Coalition of Catalog Mailers (CCM), which the AMCA supports, undermined the DMA's legislative efforts.
Interactive ad company ValueClick confirmed that it is under investigation by the Federal Trade Commission for possible violations related to its lead-generation activities.
Several companies are reportedly in discussions with GET Interactive to introduce technology for direct response product placement promotions, which would be distributed as video content via the Internet and handheld communications devices.
Marketers need to find a way to differentiate themselves. The key, said Bart Sichel, principal, McKinsey & Co, is to find a niche, whether in a positioning or tactical area.
Oriental Trading Co.
There's a tossup regarding which I detest more, cigarette smoke or censorship. Because of this, recent efforts to classify any movie that depicts smoking with an R rating put me in a bit of a bind. I'm going with my anti-censorship sympathies for two reasons. First, a society that tolerates free expression should put minimal…
(List and Data Strategies)Contact strategy is a balancing act: Approach your customer multiple times in a short timeframe and you could either improve your results or experience list fatigue by contacting the same audience one too many times.
