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Late Show: A Few Last Minute Programming Notes

|  by Chief Marketer Staff

Residential mortgage investor Freddie Mac has funded the production of "Nuestro Barrio," a Spanish-language telenovela set to air on the new PBS-created V-me network starting June 1. In addition to focusing on the traditional soap opera themes of romance, jealousy and greed, the13-episode series will also serve as "edutainment," educating viewers on financial issues like…

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Designer/decorator Tracy Porter has mailed out a home décor catalog featuring items designed by her and her husband. The Ronald McDonald House of New York’s latest mail package is a 12” x 9” effort which includes gift wrap and matching tags and address labels. And Corvette enthusiasts magazine Vette has sent out a simple, single-page…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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