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Meet the Broker: Dan Bohlken

|  by Chief Marketer Staff

Today we meet Dan Bohlken, vice president of business-to-business list brokerage for Direct Media Inc. in Kansas City, KS. He's been with the company for six years, and was previously a customer of the firm, when he worked for Fred Pryor Seminars and other direct marketers.

Short Cuts

|  by Chief Marketer Staff

Sharper Image Corp. has amended its credit facility with Wells Fargo Retail Finance LLC such that it will now expire on May 25, 2012 and the company will be able borrow a maximum of $120 million.

Scare Tactics: FearNet Isn’t Afraid of Multiplatform Marketing

|  by Chief Marketer Staff

(Direct) To the meek, managing content across multiple channels can be a daunting — one might even say scary — task. But Comcast wasn't afraid of marketing plans going bump in the night when it launched FearNet, a new horror programming channel being offered via video on demand, online and mobile devices. The Philadelphia-based company…

Idol Chatter: Buy Now, Sing Later

Is there no respite from advertising on television? For every move a consumer makes to avoid being solicited, the networks come up with a countermeasure. As a result, product placement and in-show pitches are at an all-time high.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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