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Prominent attorney James Humes once observed that

The most blatant recent example of the rampant media bias against direct marketing surely was the lopsided coverage given to the more than two-year-long

According to Colloquy's loyalty program census, the average American household participates in 12 reward or recognition programs,

NEW LISTS Wild at Work Human resources and benefits directors who registered at Wildatwork.com are on postal and e-mail lists with 25,236 and 7,982 entries,

Microsoft offered an eye-popping statistic at its Authentication and Online Trust Summit in April: Ninety percent of incoming marketing e-mail the software

A new survey by the Pew Internet & American Life Project shows that while 31% of American adults get lots of productivity and satisfaction out of using Internet-connected technology, 20% use such devices grudgingly

Craig Cochrane knew he wanted to break into electronic retailing. Armed with an MBA from the University of Southern California and several years in network and digital television production, he just needed the right concept.

Everyone knows what word-of-mouth marketing is, but do they know how to make it work for their organization? The mission of Beyond Buzz: The Next Generation

Tiffany & Co. posted net earnings of $49.7 million for the first quarter, a 15% increase over $43.1 million in the prior year.