I love Tom Collins' makeovers. Some may think he's “old school” because he always the importance of good copy. This industry, and especially those in advertising, need people like him to constantly remind them what they should be focusing on. Yet for the most part, print ads seem to ignore that wisdom.
The advertising business lost one of its great legends May 7 when Joe Fitz-Morris, founding editor of DM News and Advertising News of New York, died at age 89.
It'll happen any minute that big surge of online shoppers we've all been waiting for. Right? Not so fast. Growth has flattened out, and there simply won't
Analysts keep saying that in the United States there are eight cell phones to every PC. But so far, the mobile sphere is rife with unrealized potential. Mobile marketing is confined largely to messages advertisers are pretty sure young users will be glad to opt into, such as video clips from upcoming movies. And m-commerce…
An ongoing DRTV initiative has helped auction site uBid drive new user registrations at a cost per visitor comparable to online media like paid search.
A business-to-business client recently wanted to run an integrated campaign with one clear goal: Get 500 qualified leads. Not 500 responses, mind you,
In early May, researchers from the Yerkes National Primate Research Center found a possible correlation between human speech and the gestures of chimpanzees.
The world is divided into two types of people: those who like inserts, and those whowell, those who rip them out of magazines immediately. I have to admit,
For nearly four years, Nissan dealers have gotten response rates better than 4% to mailings promoting parts and service to their more than 20 million
Boardroom Inc. has based entire marketing campaigns on asking questions like,
