Tips and Teasers
Toshiba America Information Systems Inc. has unveiled a new media application server platform for small- to medium-sized enterprises.
Toshiba America Information Systems Inc. has unveiled a new media application server platform for small- to medium-sized enterprises.
Travel industry services firm Sabre Holdings has acquired E-site Marketing, an online business offerings firm that serves the hospitality market. Terms of the acquisition were not disclosed.
The Judge in Omega World Travel
Robert Soloway, the man arrested last week for allegedly sending millions of spam e-mails and touting electronic messaging software and services that didn’t work as advertised, deposited more than $1.6 million in various bank accounts from 2003 to 2006—all as the result of spam and fraud, according to an affidavit from the Internal Revenue Service.
Direct marketers and vendors in this sector experienced a 15th consecutive quarter of growth, according to first quarter figures from the Direct Marketing Association's Quarterly Business Review.
TravelSmith
Brand marketing is no longer the diametric opposite of direct-response marketing, and many brand advertisers have begun incorporating direct marketing tactics into their campaigns across multiple channels, according to a new survey by the Direct Marketing Association.
There are many good reasons for direct marketers to follow the dustup between data compiler infoUSA and hedge fund Dolphin Financial Partners. One is that a juicy proxy fight can be a hell of a lot of fun. But another is that the entire industry could take some heat if one of the players is…
(Multichannel Merchant) It's one of the great mysteries of modern multichannel marketing: Where are the customers and orders really coming from? If we as multichannel merchants knew the answer, we could build optimal contact strategies, spend our budgets in the most-efficient ways, produce the greatest returns with the perfect marketing mix,
(Multichannel Merchant) Just about every postal rate increase sparks renewed interest in postcards and solo mailers, notes Sarah White, spokesperson for Thirdwave Research,