Channel | Direct Marketing | Print

Tips and Teasers

|  by Chief Marketer Staff

Toshiba America Information Systems Inc. has unveiled a new media application server platform for small- to medium-sized enterprises.

Sabre Acquires E-site Marketing

|  by Chief Marketer Staff

Travel industry services firm Sabre Holdings has acquired E-site Marketing, an online business offerings firm that serves the hospitality market. Terms of the acquisition were not disclosed.

Millionaire Spammer Soloway’s Career Began at 16: IRS

|  by Chief Marketer Staff

Robert Soloway, the man arrested last week for allegedly sending millions of spam e-mails and touting electronic messaging software and services that didn’t work as advertised, deposited more than $1.6 million in various bank accounts from 2003 to 2006—all as the result of spam and fraud, according to an affidavit from the Internal Revenue Service.

Brand Advertising and DM Not So Separate: DMA Study

|  by Chief Marketer Staff

Brand marketing is no longer the diametric opposite of direct-response marketing, and many brand advertisers have begun incorporating direct marketing tactics into their campaigns across multiple channels, according to a new survey by the Direct Marketing Association.

Analysis Across Channels

|  by Chief Marketer Staff

(Multichannel Merchant) It's one of the great mysteries of modern multichannel marketing: Where are the customers and orders really coming from? If we as multichannel merchants knew the answer, we could build optimal contact strategies, spend our budgets in the most-efficient ways, produce the greatest returns with the perfect marketing mix,

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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