Today we meet Tiffany Linn, a list broker for eight years at Carney Direct Marketing in Irvine, CA. Her brokerage clients include the American Heart Association, Pacific Press Publishing Association and Random House Inc.
Netflix Inc., the mail order video and DVD rental firm, has settled its patent infringement lawsuit with video rental chain Blockbuster Inc., according to a Securities and Exchange Commission filing Wednesday.
Autozone Inc. is using a new customer-centric parts look-up system to drive in-store sales, which it plans to soon extend to its Web site.
(Direct) For nearly four years, Nissan dealers have gotten response rates better than 4% to mailings promoting parts and service to their more than 20 million customers. Six to eight times a year, Nissan and Infiniti dealers send customers self-mailers and other packages urging them to visit dealers for inspections, tune-ups and other basic maintenance…
For those of us without trust funds, the first car we drive is usually not one we would have intentionally chosen for ourselves. How well the auto is marketed is definitely not a factor.
If advertisements within a certain sector of automobile sales are any indication, someone has added an eighth word to George Carlin's list of the seven one can't say on network television.
Ad network Jumpstart Automotive Media has joined the EyeWonder Select Publishing Program, which helps media buyers and planners to incorporate rich media into their ad buys.
While the overall advertising market was weak in 2006, and should remain so in 2007, direct marketing showed strength as marketers turned to online and other forms of measurable advertising, according to UniversalMcCann's senior VP and director of forecasting Robert J. Coen.
InfoUSA has acquired expresscopy.com, an on-demand printing firm based in Portland, OR. Terms of the acquisition were not disclosed.
