Channel | Direct Marketing | Print

For those with champagne tastes and a beer budget, constructing a marketing plan can be frustrating. In Successful, Low Cost Direct Marketing Methods

My friend and list guru Bob Dunhill sent me a fundraising mailing, to which he appended the statement Abraham Lincoln made when asked how long his legs

Developments surrounding blocked e-mail images and links have been causing a great deal of consternation among marketers lately. However, experts say the growing trend is nothing to get confused or worked up about.

Once upon a time, brand lived here and direct lived there waaayyyy over there. Today, they're roommates. Many brand advertisers have begun incorporating

It's not easy being a marketer these days. For one thing, you have to measure the impact of your campaigns. And that's a challenge when you're using multiple media.

So what's going on in this Dansko ad? Not much. Apparently just advertising for the sake of advertising. You undoubtedly know Dansko for their famously comfortable shoes. The ad assumes that you do know, and merely wants to provide an intriguing artistic reminder.

InfoUSA has acquired Guideline Inc., a market research firm, for $41.6 million.

MSC Industrial Direct Co. Inc. posted net income of $45.8 million for the third quarter, a 23.6% gain over net income of $37 million in the prior year.

The Supreme Court of Canada has upheld a decade-old federal law setting strict limits on advertising by tobacco companies but does allow advertising through direct mail, according to wire service reports.