Channel | Direct Marketing | Print

It's been said by everyone from Don Peppers to Fred Reichheld: Customer satisfaction starts with a company's employees. But how do you make sure that your staff fully supports your objectives? There's one way. Incentives.

Every creature has its phobias. To many cats, water is anathema. Some dogs abhor the sound of the vacuum cleaner. And then there are consumers who fear using a credit card to shop online.

While catalog mailers are adjusting to hefty new postage increases, postcard mailings are thriving. Even the largest 11-

Talk about your dual personalities. Ben & Jerry's is a super-premium-quality product with an offbeat, fun, irreverent brand. The two concepts don't always

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A pilot program in which news was turned into song became the second most popular video feature on Boston.com last month.

At the recent ERI eXchange conference in Boston, Best Buy International CEO Bob Willett spoke about the Minneapolis retailer's customer-centric transformation.

If you lived through the dot-com bubble, you could be excused for thinking you'd slipped through a wormhole in time and landed back in 1999. In rapid-fire succession, a slew of the biggest online ad players announced plans to get a lot bigger by acquiring platforms, technologies or expertise they hadn't had before.

A HIT AND A MISS? Thanks for Ray Schultz's thoughtful column (Direct Hit, May). Copywriting is my background. I learned from a seasoned pro who retired

On the one hand, consumers want control over the media messages they receive. On the other, advertisers demand accountability for their investments. How do you serve those two needs? One way is to create a centralized hub for your integrated campaign: A microsite with a unique and easy-to-remember URL.