NeutraHealth plc, a U.K.-based health supplements marketer, has acquired of Health Products for Life Ltd. (www.healthproductsforlife.com), an online vitamins and supplements marketer, for about $934,000.
The U.S. Postal Services Board of Governors voted to extend the deadline of the test of placing repositionable notes (post-its) on he outsides of direct mail pieces until April 3, 2008.
RedEnvelope Inc. generated $121.3 million in revenue during fiscal 2007, up from $113.2 million a year earlier. The San Francisco-based gift marketer cut its net loss from $5.6 million to $3.5 million during the same period. The year ended April 1.
On the heels of winning a $330,000 decision in a highly publicized defamation suit against anti-spammer Mark Mumma, vacation marketer Omega Worldwide Travel’s lawyers said they are seriously considering suing the self-proclaimed tireless litigator again.
Direct marketing of illegal fireworks has been growing at an alarming rate, according to New York Secretary of State Lorraine Cortes-Vazquez. It's done mostly with direct mail flyers and via Internet sales.
A federal jury awards $1.5 million to the Casual male Retail Group, ruling that a former business partner stole trade secrets and customer data to benefit a competitor.
The Talbots Inc. has appointed Liz Claiborne Inc. president Trudy Sullivan as the new chief executive officer for the company, which owns the Talbots and J.Jill apparel brands.
The Sharper Image and real estate mogul Donald Trump have teamed up to sell "The World's Greatest Steaks" via the marketer's June catalog. And yes, there are plenty of robotic massage chairs and air purifiers found in the 76-page book as well. A piece from the Coalition to Salute America's Heroes rather boldly displays a…
Between online communities, blogs, product and service forums and the like, Web 2.0 appears to be the second
It's been said by everyone from Don Peppers to Fred Reichheld: Customer satisfaction starts with a company's employees. But how do you make sure that your staff fully supports your objectives? There's one way. Incentives.
