Channel | Direct Marketing | Print

New Products and Services

|  by Chief Marketer Staff

Direct Mail Dish: a blog designed to give small to mid-size business owners tips and resources on all aspects of a direct mail campaign located at www.printandmailcenter.com/blog -- Avery Print and Mail Center, Brea, CA.

Meet the Broker: Inga Beck

|  by Chief Marketer Staff

Today we meet Inga Beck, a list planner who specializes in fundraising at Names in the News Inc., Oakland, CA. Beck says she enjoys list analytics more than any other aspect of her work. "That's my niche."

Gander Mountain Wins Right to Use Logo, Name in DM

|  by Chief Marketer Staff

Eleven years after mailing its last catalog, Gander Mountain can get back into direct marketing again. A federal judge has reversed an Aug. 2005 ruling in favor of the sporting goods retailer, giving it the legal right to use its logo and name in all direct marketing channels, including catalogs and e-commerce.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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