Channel | Direct Marketing | Print

The first time I attended a conference as a reporter covering the direct marketing industry, I was amazed at the amount of loot to be had.

Meeting planners need a lot of practical information, and the industry standard of text-light ads works against the advertisers.

When people search the Web looking for info on your organization and the conferences you offer, how do you hook them in, if your next shindig is almost a year away?

The 2006 Meetings Market Report, conducted by Meetings & Conventions Magazine, reported approximately 1.25 million meetings were held in 2005, a 25% increase from 2004, according to the Convention Industry Council Economic Impact Study.

Cenveo Inc. will purchase Commercial Envelope Manufacturing Inc. Terms of the acquisition were not disclosed. The transaction is expected to close during the third quarter.

Vertis Communications and American Color Graphics (ACG) have signed an agreement to merge ACG's printing and premedia offerings into Vertis's marketing and printing operations.

The U.S. Postal Service is tightening rules for the mailing of certain types of packages. This rule change could possibly affect some types of direct mail fulfillment.

Harte-Hanks Inc. generated $290.1 million during its second quarter, down from the $298.4 million it realized in second quarter 2006. The company's net income plummeted from $30.2 million a year ago to $22.9 million during the quarter ended June 30.

Equifax Inc. reported $26 million in direct marketing services revenues in the second quarter, down 9% compared to the same quarter last year.

The Ellowyne Wilde Summer 2007 catalog captures the spirit of its moody namesake doll, who is given to sentiments such as