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Big Dreams

|  by Chief Marketer Staff

Having trouble sleeping can make a person feel desperate. And when you're desperate, you look everywhere for advice. Sleep Wellness Institute Inc. wants

Sis-Boom-Bah Again

|  by Chief Marketer Staff

As baby boomers move toward retirement and start shifting their financial resources to essentials like medical expenses and gifts for the grandchildren, marketers may want to set their sights on echo boomers.

Analytic Prescription

|  by Chief Marketer Staff

Chances are good that Denise Darragh, vice president of marketing at Katz Group Canada Ltd. which owns Rexall and Pharma Plus, among other pharmacy chains

The Upstarts

|  by Chief Marketer Staff

Each year, Direct gathers a roomful of list industry professionals to discuss the ins and outs of the brokerage and management world. Our panels typically have consisted of the

Exciting and New

|  by Chief Marketer Staff

Click aboard Carnival Cruise Lines is expecting you. The Miami-based cruise ship operator has launched FunShipIsland.com, a site that allows potential

Database Guru Eyes E-mailers

|  by Chief Marketer Staff

Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two. Hughes recently signed a part-time deal with e-Dialog to consult with some of the e-mail service provider's clients.

Mail Call

|  by Chief Marketer Staff

Here's the mail, it never fails. It makes me want to wag my tail. When it comes, I want to wail maaaaaiiill!!!! Joe and Steve, Blue's Clues OK. Not really.

Meet and Green-t

|  by Chief Marketer Staff

Considering all the wasted paper and materials generated by many conferences, it was inspiring to hear about last month's BlogPhiladelphia event, an

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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