Channel | Direct Marketing | Print

August is here time for the List Vision conference and Direct's annual list roundtable. And we've got a treat for you this year. Guess what our panelists

Prince ran his own version of a DM campaign last month, with a very simple call to action: Listen. The music icon chose to distribute 3 million free copies

The retail market has changed dramatically in recent years. Today just about every company that wants to stay relevant to its customer base is multichannel. This has made it essential for retailers of every stripe to optimize technology and business disciplines on the Web, in print catalogs, in brick-and-mortar stores — and beyond.

Do you fancy yourself a obsessed with making your children all they can be, before they're even potty trained? Or maybe you're Ms. Independent, a woman

With RSS (Really Simple Syndication), readers can filter content directly to their desktops. Direct recently talked about how DMers can benefit from using RSS feeds with Rok Hrastnik, international Internet director of Ljubljana, Slovenia-based Studio Moderna Group, which operates in the United States and 19 Central and Eastern European markets.

MIXING IT UP Always enjoy Tom Collins' Makeover Maven columns. Have a suggestion, though, on a new-and-improved picture ,

Return with us now to 1992, when integrated database marketing was in its infancy. I wrote a column that year proclaiming that this new concept would

C. Hamilton Davison, executive director of the American Catalog Mailers Association, was up against a tough audience. He asked catalogers at Merit-Direct's

Internet media company Travelzoo relies on persuading people to give in to that spur-of-the-moment travel impulse. In fact, Erik Qualman, head of North

As baby boomers move toward retirement and start shifting their financial resources to essentials like medical expenses and gifts for the grandchildren, marketers may want to set their sights on echo boomers.