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Banks Ups Merry to Executive VP

|  by Chief Marketer Staff

Jos. A. Bank Clothiers Inc has promoted Gary Merry from senior vice president for operations to executive vice president. He will now will head the firm's store and catalog operations

Live From Fast Forward: Branding is an Attitude, Says Hefner

|  by Chief Marketer Staff

"The word brand is mostly overused," said Christie Hefner, chairman and chief executive officer, Playboy Enterprises. "To me a brand is an attitude about life that is sufficiently strong for the consumer -- that the brand can extend itself from its core product to other products that consumers can self-identify with."

Web Site Markets Sheets to Students

|  by Chief Marketer Staff

When Peggy Allen and Ronda Pierson were sending their children off to college a couple of years ago, they were appalled at the low quality and wrongly sized sheets available for dormitory beds. This led the pair, both former executives at Lifetime Television, to found an online operation dedicated to this supplying this niche market.

Parents Go for Soft Sell

|  by Chief Marketer Staff

A magazine's editorial staff knows better than anyone what makes a publication great. It's no surprise, then, that a new subscription-building package

Listline

|  by Chief Marketer Staff

NEW LISTS Gevalia SOHO Continuity Buyers Approximately 1.3 million businesspeople who responded to a trial delivery offer for coffee and a free coffeemaker

Bridging the Gap

|  by Chief Marketer Staff

As CEO Heath Clarke explains it, Local.com got into business to serve a need that wasn't being filled by either the Internet Yellow Pages providers or traditional search engines.

Let’s Get Together

|  by Chief Marketer Staff

If you want to make friends, you have to be social. The same theory applies if you want to court customers, says Valerie Fox, vice president of social networking site Gather.com.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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