Channel | Direct Marketing | Print

Retail Newsbites To Go

|  by Chief Marketer Staff

Families with school-age children are expected to spend $563.49 on back-to-school merchandise this year, up 6.9% from last year's $527.08 average, according to the National Retail Federation's 2007 Consumer Intentions and Actions Back-to-School survey, conducted by BIGresearch

PUSHING THE ENVELOPE

|  by Chief Marketer Staff

It wasn't long ago that Valueclick announced it had received an inquiry from the FTC over its end user acquisition practices, something that didn't hurt the company's stock until they barely missed their second quarter...

Site Markets Discounted Supplements

|  by Chief Marketer Staff

In 2001, Joshua Smith got sick of leaving his home in Arkansas to work part of the year on the oil rigs in Prudhoe Bay, AK and decided to devote himself full time to selling supplements on the Web.

Write Your Way to Better Customer Service

|  by Chief Marketer Staff

As a business owner, you know the importance of developing and maintaining positive customer relationships. In fact, most businesses do a pretty good job when dealing with customers face-to-face. But too often, business owners and their employees fail to recognize that the written communications they send can significantly affect how customers feel about the business.

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

HP Home and Home Office have mailed two versions of its back-to-school catalogs, one featuring Intel processors and one offering AMD-based microchip technology. Both catalogs offer free shipping on orders in excess of $100. MHQ, a journal of military history, has sent out an oversized promotional package. The cover promotes a free gift

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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